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Scientist | Storyteller | Strategist

Master them all with William & Mary’s Online Master’s in Business Analytics.

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Online Business Analytics Master’s Program

When developing our Online Master of Science in Business Analytics (OMSBA) program, the William & Mary faculty observed an overwhelming need in the industry for candidates with technical skills as well as business acumen and communication skills.

As such, our program incorporates a strong analytical component, where students learn to apply various methodologies to practical business problems and how to convince managers to follow their recommendations.

Our intensive 32-credit curriculum helps teach you the requisite analytic skills to work with big data sets, such as machine learning and artificial intelligence, and to solve complex problems with multiple methodologies. The Competing through Business Analytics course focuses on understanding the business analytics process early on in the program as well as on business acumen, and toward the end of the program, the Capstone Project permits students to execute a project from start to finish using the skills acquired throughout the program.

Throughout each course, our faculty has interwoven assignments that require you to analyze data and present it as you would in a business context, which includes visualization skills and verbally presenting your results with software like PowerPoint. This helps prepare you to bring you data-driven insights to your company’s bottom line, so you can become the ultimate data scientist, strategist and storyteller.

Data Talks: Can you speak the language?

To learn more about the Online Master of Science in Business Analytics program, explore the program structure, curriculum, admissions requirements, career opportunities and more in the content sections below.

How to Finance Your Degree

Worried about how to pay for your graduate degree? Learn more about the tuition and fees for the current academic year and about potential financial aid options for prospective students.

Tuition and Financial Aid

Need Some Support?

From enrollment to graduation, our students have continuous support from the university and through their Student Success Coordinators. Learn more about the services available to students here.

Learn About Student Support


Top Public School

U.S. News & World Report2

Top 5

Best Professors

The Princeton Review1


Best College for Veterans

U.S. News & World Report2



Discover the Mason Difference

As one of the eight original "Public Ivy" universities, William & Mary is uniquely equipped to educate our on-campus and online students to harness the power of knowledge and gain the competitive advantage in their careers. Our highly ranked Raymond A. Mason School of Business offers rigorous graduate degree programs that challenge students to rethink their idea of leadership in the 21st century, imbuing their problem-solving toolkits with an entrepreneurial zeal, creative spirit and innovative ingenuity that can truly change the business world today. Are you ready to join the ranks of our alumni?

Learn More
Apply By December 4

Be sure to submit your admissions materials before the December 4 application deadline. Contact an Admissions Advisor at 877-212-7180 with any questions you may have.

Learn What to Expect as an Online Student

Concerned about what your life as an online student might look like? Calm your nerves by learning more about being an online student at William & Mary.

Redefine the Bottom Line

Do more for your organization with an understanding of how to read and interpret data for your organization’s bottom line. Get started by downloading our program’s brochure.

Important Dates

Application Deadline

December 4
Spring 2019 Term

Next Start

January 7
Spring 2019 Term

Priority Application Deadline

February 22
Summer 2019 Term


The W&M Online MSBA - Webinar

October 25 Register Now

The W&M Online MSBA - Webinar

November 29 Register Now

The W&M Online MSBA - Office Hours

December 20 Register Now

  1. Retrieved on October 10, 2017, from
  2. Retrieved on October 10, 2017, from